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Creating the Viewer: Market Research and the Evolving Media Ecosystem Justin Wyatt
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Creating the Viewer: Market Research and the Evolving Media Ecosystem
Justin Wyatt
A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.
288 pages, 17 b&w photos
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 23, 2024 |
| ISBN13 | 9781477329061 |
| Publishers | University of Texas Press |
| Pages | 328 |
| Dimensions | 229 × 152 × 26 mm · 486 g |
| Language | English |
