Optimizing Millennial Consumer Engagement With Mood Analysis - - Books - IGI Global - 9781522588351 - December 14, 2018
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Optimizing Millennial Consumer Engagement With Mood Analysis

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Explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. The book features coverage on a broad range of topics, including product presentation, brand fandom, social media, lifestyle products, and buying behaviour.

351 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 14, 2018
ISBN13 9781522588351
Publishers IGI Global
Pages 351
Dimensions 150 × 220 × 10 mm   ·   657 g
Language English  
Editor Dasgupta, Sabyasachi
Editor Grover, Priya