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Brand Management
Michael Beverland
Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brand′s identity.
424 pages
| Media | Books Book |
| Released | May 24, 2021 |
| ISBN13 | 9781529720129 |
| Publishers | Sage Publications Ltd |
| Pages | 432 |
| Dimensions | 231 × 187 × 24 mm · 739 g |
| Language | English |
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