Integrated Marketing Communication: Creative Strategy from Idea to Implementation - Robyn Blakeman - Books - Rowman & Littlefield - 9781538101056 - February 1, 2018
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Robyn Blakeman
Integrated Marketing Communication: Creative Strategy from Idea to Implementation Third edition

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Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new and fully updated third edition covers key skills and details important developments in traditional advertising and marketing principles.

368 pages, 38 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 1, 2018
ISBN13 9781538101056
Publishers Rowman & Littlefield
Pages 368
Dimensions 254 × 178 × 13 mm   ·   566 g
Language English  

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