The Consumer Insights Handbook: Unlocking Audience Research Methods - Coombs, Danielle Sarver (University for the Creative Arts, UK) - Books - Bloomsbury Publishing Plc - 9781538145524 - June 18, 2021
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Coombs, Danielle Sarver (University for the Creative Arts, UK)
The Consumer Insights Handbook: Unlocking Audience Research Methods

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This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.

240 pages, 10 Tables, unspecified; 53 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 18, 2021
ISBN13 9781538145524
Publishers Bloomsbury Publishing Plc
Pages 248
Dimensions 255 × 177 × 19 mm   ·   480 g
Language English  

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