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Global Business Alliances: Theory and Practice Refik Culpan
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Global Business Alliances: Theory and Practice
Refik Culpan
Forging business alliances can vitalize corporate strategies. This book is a road map to the concepts and theories underlying successful business alliances in four critical industries: automobile manufacturing, pharmaceuticals, airlines, and telecommunications.
242 pages, 1, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 30, 2002 |
| ISBN13 | 9781567203134 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 240 |
| Dimensions | 156 × 234 × 14 mm · 517 g |
| Language | English |
