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Bottom Line Competitive Intelligence John J. McGonagle
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Bottom Line Competitive Intelligence
John J. McGonagle
This book provides essential tools for selecting the right kind of CI and assessing its contributions to a company's financial performance. The authors identify three fundamental, intertwined mistakes a company can make, showing how to evaluate them and repair the damage they may have done.
264 pages, bibliography, glossary, index
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 30, 2002 |
| ISBN13 | 9781567205053 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 272 |
| Dimensions | 156 × 235 × 26 mm · 621 g |
| Language | English |
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