Global Mobile Commerce: Strategies, Implementation and Case Studies (Premier Reference Source) - Wayne W. Huang - Books - Idea Group Reference - 9781599045580 - September 30, 2007
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Global Mobile Commerce: Strategies, Implementation and Case Studies (Premier Reference Source) 1st edition

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In the age of wireless technology, mobile devices have accelerated the pace and effectiveness of business transactions to an unprecedented level.

Global Mobile Commerce: Strategies, Implementation and Case Studies provides a complete set of in-depth research investigations on global m-commerce strategies and technological standards, as well as case studies on the subject that elucidate the research through real-world examples. Comprehensively collecting theory, research, and practice, Global Mobile Commerce: Strategies, Implementation and Case Studies will prove to be a valuable reference to drive the current and future activities of academic researchers and practitioners alike, and a must-have addition to library collections.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 30, 2007
ISBN13 9781599045580
Publishers Idea Group Reference
Pages 432
Dimensions 224 × 284 × 28 mm   ·   1.52 kg
Language English  
Contributor John Day
Contributor Wayne W. Huang
Contributor Yingluo Wang