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Mastering the New Media Landscape: Embrace the Micromedia Mindset Henricks
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Mastering the New Media Landscape: Embrace the Micromedia Mindset
Henricks
The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. Henricks and Shelton urge you to think less like a marketer and more like a media executive. Using real world examples and colourful anecdotes, they explain how to build a direct channel to your audience that you own.
192 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 7, 2016 |
| ISBN13 | 9781626565807 |
| Publishers | Berrett-Koehler |
| Pages | 192 |
| Dimensions | 220 × 140 × 16 mm · 226 g |
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