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Service Innovation Anders Gustafsson
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Service Innovation
Anders Gustafsson
Views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, this book develops a model of service innovation and develop guidelines for what is required from the organizational perspective.
174 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 30, 2016 |
| ISBN13 | 9781631574955 |
| Publishers | Business Expert Press |
| Pages | 174 |
| Dimensions | 152 × 228 × 10 mm · 254 g |
| Language | English |
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