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Connecting With Consumers Through Effective Personalization and Programmatic Advertising
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Connecting With Consumers Through Effective Personalization and Programmatic Advertising
In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day.
320 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 10, 2024 |
| ISBN13 | 9781668491461 |
| Publishers | IGI Global |
| Pages | 308 |
| Dimensions | 150 × 220 × 20 mm · 1.05 kg |
| Language | English |
| Editor | Alves, Carlos |
| Editor | Madeira, Paulo |
| Editor | Remondes, Jorge |
