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Sport Marketing
Windy Dees
Empower future sport marketers to excel in a dynamic digital era by mastering core principles and real-world techniques. Updated content highlights the impact of technology, data analytics, digital platforms, NIL policies, and AI-enhanced ticketing, offering a balanced blend of theory and practice for the evolving industry.
| Media | Books Loose-leaf (Release as loose paper) |
| Released | September 29, 2025 |
| ISBN13 | 9781718228139 |
| Publishers | Human Kinetics Publishers |
| Pages | 440 |
| Dimensions | 220 × 300 × 10 mm · 1.23 kg |
| Language | English |
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