Introductory Marketing (Principles of) (CLEP-23) - National Learning Corporation - Books - National Learning Corp - 9781731853233 - November 1, 2018
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Introductory Marketing (Principles of) (CLEP-23)


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The College Level Examination Program (CLEP) enables students to demonstrate college-level achievement and earn college credit in various subject areas based on knowledge acquired through self-study, high school and adult courses, or through professional means. The CLEP Principles of/Introductory Marketing Passbook(R) prepares you by sharpening knowledge of the skills and concepts necessary to succeed on the upcoming exam and the college courses that follow. It provides a series of informational texts as well as hundreds of questions and answers in the areas that will likely be covered on your upcoming exam, including but not limited to: buyer behavior and consumption patterns; wholesale and retail markets; economic and social roles of marketing; and more.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 1, 2018
ISBN13 9781731853233
Publishers National Learning Corp
Pages 190
Dimensions 216 × 279 × 10 mm   ·   453 g
Language English