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Events as a Strategic Marketing Tool Gerritsen, Dorothe (NHTV Breda University of Applied Sciences, The Netherlands) 2nd edition
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Events as a Strategic Marketing Tool
Gerritsen, Dorothe (NHTV Breda University of Applied Sciences, The Netherlands)
An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.
256 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 19, 2020 |
| ISBN13 | 9781789242300 |
| Publishers | CABI Publishing |
| Pages | 256 |
| Dimensions | 190 × 247 × 12 mm · 622 g |