Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands - Jorge David Fernandez Gomez - Books - Intellect - 9781789384307 - December 10, 2021
In case cover and title do not match, the title is correct

Jorge David Fernandez Gomez
Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands New edition

Price
R 783
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Nov 17 - 23
Christmas presents can be returned until 31 January
Get notified about new Jorge David Fernandez Gomez releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.

176 pages, 2 Diagrams

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 10, 2021
ISBN13 9781789384307
Publishers Intellect
Pages 176
Dimensions 244 × 170 × 14 mm   ·   342 g
Language English  

More from the same publisher

See all of Jorge David Fernandez Gomez