Tell your friends about this item:
Alternative Marketing Approaches for Entrepreneurs Bjorn Bjerke
Do you have a profile? Log in
Christmas presents can be returned until 31 January
Get notified about new Bjorn Bjerke releases
Our customers say:
Add to your iMusic wish list
Alternative Marketing Approaches for Entrepreneurs
Bjorn Bjerke
Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consumers, Björn Bjerke explores alternative ways of marketing for new businesses and social entrepreneurial ventures.
320 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 3, 2019 |
| ISBN13 | 9781789909296 |
| Publishers | Edward Elgar Publishing Ltd |
| Pages | 320 |
| Dimensions | 156 × 234 × 18 mm · 486 g |
| Language | English |
