Beyond the Screen: How Immersive Technologies Are Reshaping Marketing - - Books - Emerald Publishing Limited - 9781807911096 - March 17, 2027
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Beyond the Screen: How Immersive Technologies Are Reshaping Marketing

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R 1,776
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Expected delivery Mar 30, 2027

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Beyond the Screen explores how virtual reality, augmented reality, and the metaverse, transform brand strategy by redefining consumer engagement through multi-sensory, participatory experiences across virtual and hybrid environments.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released March 17, 2027
ISBN13 9781807911096
Publishers Emerald Publishing Limited
Pages 320
Dimensions 150 × 220 × 20 mm   ·   513 g   (Weight (estimated))
Editor Nguyen, Mai (Griffith University, Australia)
Editor Zhang, Yunen (Singapore University of Social Sciences, Singapore)

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