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AI-Driven Consumer Analytics: A New Paradigm in Digital Marketing - Advances in Digital Technology and Data-Driven Business Practices
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Expected delivery May 25 - 28, 2027
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AI-Driven Consumer Analytics: A New Paradigm in Digital Marketing - Advances in Digital Technology and Data-Driven Business Practices
This book offers a rich interdisciplinary perspective, blending artificial intelligence, business strategy, consumer analytics, data science, and real-world applications. It connects AI applications with consumer analytics and assesses its impact on the evolution of new marketing paradigms.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| To be released | May 17, 2027 |
| ISBN13 | 9781809230157 |
| Publishers | Emerald Publishing Limited |
| Pages | 304 |
| Dimensions | 150 × 220 × 20 mm · 490 g (Weight (estimated)) |
| Editor | Shalender, Kumar (Chitkara University, India) |
| Editor | Singh, Nripendra (Pennsylvania Western University, USA) |
| Editor | Singh, Tanuj (Voorhees University, USA) |
| Editor | Singla, Babita (Chitkara University, India) |
