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Handbook Of Qualitative Research Methods In Marketing Russell W. Belk
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Handbook Of Qualitative Research Methods In Marketing
Russell W. Belk
Presents a history of qualitative methods in marketing. This book discusses practice in: research paradigms such as grounded theory and semiotics; research contexts such as advertising and brands; data collection methods such as projectives and netnograph; and, data analysis methods such as metaphoric and visual analyses.
608 pages
| Media | Books Book |
| Released | March 31, 2008 |
| ISBN13 | 9781847209580 |
| Publishers | Edward Elgar Publishing Ltd |
| Pages | 608 |
| Dimensions | 156 × 234 × 7 mm · 250 g (Weight (estimated)) |
| Language | English |
| Editor | Belk, Russell W. |
