Events MISmanagement: Learning from failure - - Books - Goodfellow Publishers Limited - 9781915097118 - May 31, 2022
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Events MISmanagement: Learning from failure

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A unique text that looks at events from a very different perspective – that of how and why events fail and what can be learnt from this in both a practical and academic perspective. It provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why.

256 pages, 40 Figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 31, 2022
ISBN13 9781915097118
Publishers Goodfellow Publishers Limited
Pages 266
Dimensions 245 × 188 × 18 mm   ·   512 g
Editor Brown, Tim (Programme Leader and Senior Lecturer for Events Management and the Senior University Teaching Fellow, Chester Business School, Chester University, UK)
Editor Gaston, Lindsey (Senior Lecturer in Events Management, Liverpool John Moores University, UK)
Editor Higson, Phil (Senior Fellow of the Higher Education Academy and former Head of Tourism and Events Management, Chester Business School, Chester University, UK)