B2B Marketing: A Guidebook for the Classroom to the Boardroom - Management for Professionals - - Books - Springer Nature Switzerland AG - 9783030542948 - May 4, 2022
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B2B Marketing: A Guidebook for the Classroom to the Boardroom - Management for Professionals 2021 edition

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Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation.

755 pages, 1 Illustrations, color; 249 Illustrations, black and white; XXVII, 755 p. 250 illus., 1 i

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 4, 2022
ISBN13 9783030542948
Publishers Springer Nature Switzerland AG
Pages 755
Dimensions 150 × 220 × 10 mm   ·   1.18 kg
Language German  
Editor Seebacher, Uwe G.

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