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Misleading Marketing Communication: Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour Viktor Smith 1st ed. 2022 Edition
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Misleading Marketing Communication: Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour
Viktor Smith
164 pages, 38 Illustrations, black and white; XV, 164 p. 38 illus.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 11, 2022 |
| ISBN13 | 9783031112058 |
| Publishers | Springer International Publishing AG |
| Pages | 164 |
| Dimensions | 221 × 155 × 16 mm · 346 g |
| Language | German |
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