Customer Behaviour in eCommerce: Case Studies from the Online Grocery Market - SpringerBriefs in Business - - Books - Springer International Publishing AG - 9783031235733 - February 12, 2023
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Customer Behaviour in eCommerce: Case Studies from the Online Grocery Market - SpringerBriefs in Business 1st ed. 2023 edition

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Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.

108 pages, 1 Illustrations, black and white; XIII, 108 p. 1 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 12, 2023
ISBN13 9783031235733
Publishers Springer International Publishing AG
Pages 108
Dimensions 150 × 220 × 10 mm   ·   203 g
Language German  
Editor Starzyczna, Halina
Editor Zapletalova, Sarka

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