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B2B Brand Management: Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence Philip Kotler Second Edition 2025 Edition
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B2B Brand Management: Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence
Philip Kotler
As B2B solutions continue to advance, industrial companies are embracing branding to differentiate themselves and generate preference for their offers.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 18, 2025 |
| ISBN13 | 9783031946646 |
| Publishers | Springer International Publishing AG |
| Pages | 386 |
| Dimensions | 163 × 241 × 30 mm · 730 g |
| Language | German |
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