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The Dark Side of Marketing: Technology, Consumer Autonomy and Recuperative Marketing Pawan Kumar
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The Dark Side of Marketing: Technology, Consumer Autonomy and Recuperative Marketing
Pawan Kumar
This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 31, 2025 |
| ISBN13 | 9783031949456 |
| Publishers | Springer International Publishing AG |
| Pages | 412 |
| Dimensions | 156 × 220 × 31 mm · 650 g |
| Language | German |
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