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'Made In' and the Fashion Industry: A Comprehensive Perspective
'Made In' and the Fashion Industry: A Comprehensive Perspective
This book examines the multifaceted role of the "Made In" label in the global fashion industry through the analysis of various case studies. The authors, an international team of academics and experts in fashion communication and management, provide a nuanced analysis of how "Made In" labels influence consumer perceptions and brand value.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| To be released | February 5, 2027 |
| ISBN13 | 9783032258977 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 336 |
| Dimensions | 150 × 220 × 20 mm · 537 g (Weight (estimated)) |
| Editor | Acciai, Eleonora |
| Editor | Cantoni, Lorenzo |
| Editor | Mir-Bernal, Pedro |
| Editor | Sadaba, Teresa |
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