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Integr T M Rketinga Komunik Cija Viesn C Agunova J. Lija Latvian edition
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Integr T M Rketinga Komunik Cija Viesn C
Agunova J. Lija
Gr?matas t?mas aktualit?te ir pamatojama ar arvien liel?ku t?ristu skaita pieaugumu R?g?, k? ar? strauju jaunu naktsm?t?u atv?r?anos un b?vniec?bu galvaspils?t? p?d?jo p?ris gadu laik?, kas sekm? konkurences palielin??anos starp pils?tas viesn?c?m. Integr?t?s m?rketinga komunik?cijas instrumentu kopums, ko pielieto uz??mum?, pal?dz ne tikai notur?t patst?v?gos viesus, piesaist?t jaunus, bet ar? nostiprin?t t?lu un sekm?t atpaz?stam?bu, iek?aujoties ierobe?otaj? bud?et?. Gr?mat? ir aprakst?ti instrumenti, ar kuru pal?dz?bu uz??mums, kas atv?r?s kr?zes laik?, k?uva par vienu no lab?kajiem savas sf?ras p?rst?vjiem nepilnu 4 gadu laik?. ?? gr?mata b?s v?rt?ga tiem, kas darbojas viesn?cas vai restor?na m?rketinga noda??, k? ar? jebkuram citam, kam interes? integr?t? m?rketinga komunik?cija.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 1, 2014 |
| ISBN13 | 9783639886023 |
| Publishers | GlobeEdit |
| Pages | 128 |
| Dimensions | 152 × 229 × 8 mm · 209 g |
| Language | German |