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The Marketing Strategy of the f Gundrum
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The Marketing Strategy of the f
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Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Shanghai University, language: English, abstract: Wal-Mart entered the Chinese market and opened its first Supercenter and Sam's Club in Shenzhen in 1996. Currently, Wal-Mart operates a number of store formats in China including Supercenters, Sam's Clubs, and Neighborhood Markets. Right now Wal-Mart has 190 units in 101 cities, and created over 50,000 job opportunities across China. This gives a first impression on the rapidly expansion of Wal-Mart in China. In this assignment the Chinese market as well as Wal-Mart's marketing strategy referring to the Chinese market are analyzed.
| Media | Books Book |
| Released | November 24, 2012 |
| ISBN13 | 9783656300823 |
| Publishers | GRIN Verlag |
| Pages | 20 |
| Dimensions | 175 × 20 × 250 mm · 250 g (Weight (estimated)) |
| Language | German |
