Empowering Brands with Customer Integration: Classification, Benefits and Success Factors - BestMasters - Joerg Sesselmann - Books - Springer - 9783658116385 - November 17, 2015
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Joerg Sesselmann
Empowering Brands with Customer Integration: Classification, Benefits and Success Factors - BestMasters 1st ed. 2016 Edition

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Joerg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands.

99 pages, 9 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 17, 2015
ISBN13 9783658116385
Publishers Springer
Pages 99
Dimensions 148 × 210 × 7 mm   ·   162 g
Language German  

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