Konsumrituale als strategisches Marketinginstrument - essentials - Michael Roslon - Books - Springer Fachmedien Wiesbaden - 9783658265014 - May 31, 2019
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Michael Roslon
Konsumrituale als strategisches Marketinginstrument - essentials 1. Aufl. 2019 edition

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Konsumrituale stellen ein randständiges Forschungsgebiet der (Konsum-)Soziologie dar, was insofern erstaunlich ist, als dass die Ritualforschung eine etablierte Größe in den Sozial- und Kommunikationswissenschaften darstellt.

51 pages, Bibliography; 2 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 31, 2019
ISBN13 9783658265014
Publishers Springer Fachmedien Wiesbaden
Pages 51
Dimensions 147 × 207 × 6 mm   ·   104 g
Language German  

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