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Estimation of Willingness-to-Pay: Theory, Measurement, Application Christoph Breidert 2006 edition
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Estimation of Willingness-to-Pay: Theory, Measurement, Application
Christoph Breidert
With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned prices. The customers indicate whether they would actually purchase the presented product profiles.
135 pages, 17 black & white tables, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 26, 2006 |
| ISBN13 | 9783835003996 |
| Publishers | Deutscher Universitats-Verlag |
| Pages | 135 |
| Dimensions | 220 × 154 × 11 mm · 195 g |
| Language | English German |
| Contributor | Pro. Dr. Thomas Reutterer |
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