Luxury China - Michel Chevalier - Books - Guo Ji Wen Hua Chu Ban Gong Si/Tsai Fong - 9787512500846 - August 1, 2010
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Michel Chevalier
Luxury China

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Simplified Chinese edition of Luxury China. A practical guide book to understand how to market a luxury brand in China as well as understanding the Chinese marketing system: communication tools, channels, and culture. A must read for anyone who wants to crack the Chinese market. In Simplified Chinese. Distributed by Tsai Fong Books, Inc.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 1, 2010
ISBN13 9787512500846
Publishers Guo Ji Wen Hua Chu Ban Gong Si/Tsai Fong
Dimensions 168 × 216 × 15 mm   ·   317 g
Language Chinese  

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