Architecting Experience: a Marketing Science and Digital Analytics Handbook - Advances and Opportunities with Big Data and Analytics - Wheeler, Scot R (Medill-Northwestern University, USA) - Books - World Scientific Publishing Co Pte Ltd - 9789814678414 - February 19, 2016
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Wheeler, Scot R (Medill-Northwestern University, USA)
Architecting Experience: a Marketing Science and Digital Analytics Handbook - Advances and Opportunities with Big Data and Analytics

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In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person.

280 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 19, 2016
ISBN13 9789814678414
Publishers World Scientific Publishing Co Pte Ltd
Pages 280
Dimensions 237 × 159 × 20 mm   ·   524 g

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