Beyond Viral - David Meerman Scott - Music - Gildan Media Corporation - 9798200553556 - July 20, 2020
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David Meerman Scott
Beyond Viral

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Kevin Nalty, the only career marketer who is also one of the most-viewed YouTube comedians, provides proven, practical ways to promote your product or service using the most visceral form of social media--online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Case studies of how leading brands have leveraged online video to entertain while delivering their brand messages to customers include Microsoft, MTV, Mentos, Holiday Inn, and Fox Broadcasting. Learn also from the pitfalls and mistakes many top companies and startups are making.

Media Music     CD   (Compact Disc)
Number of discs 1
Released July 20, 2020
ISBN13 9798200553556
Label Gildan Media Corporation
Dimensions 125 × 140 × 10 mm   ·   200 g   (Weight (estimated))

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