Key Concepts in Marketing - Jonathan Sutherland - Other - Macmillan Education UK - 9781403915276 - February 27, 2004
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Jonathan Sutherland
Key Concepts in Marketing

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Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about.

320 pages, 0

Media Other     N/A   (Unknown format)
Released February 27, 2004
ISBN13 9781403915276
Label Macmillan Education UK
Pages 310
Dimensions 216 × 141 × 19 mm   ·   399 g
Language English  

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